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What Does Business Chat Mean on Instagram? A Guide for Businesses and Customers

Have you ever wondered what does business chat mean on Instagram? If you are a business owner or a customer who uses Instagram, you might want to know more about this feature. Instagram has over 2 billion monthly active users worldwide and is one of the most popular social media platforms. It is also a valuable tool for showcasing products and enhancing brand awareness.

But how can businesses communicate effectively with their customers on Instagram? That’s where Instagram Business Chat comes in. This blog post aims to explain what Instagram Business Chat is, how it works, and how you can use it to improve your customer service and engagement.

What is Instagram Business Chat?

Businesses can communicate with their customers through Instagram Business Chat. Messages can be sent and received between businesses, followers, and potential customers who discover them through the Explore tab, Reels, or Instagram Shop.

Business Chat on Instagram is designed specifically for businesses and uses features like automation, quick replies, and inbox messaging analytics. These features can help businesses save time, respond faster, and gain insights into customer behavior and preferences.

What does Business Chat Instagram Meaning?

Instagram Business Chat is a feature that allows businesses and customers to communicate with each other on Instagram. Businesses can send and receive messages, share product information, and provide customer service. Customers can use it to ask questions, give feedback, and make purchases. Instagram Business Chat can help businesses and customers build trust, loyalty, and engagement on the platform.

How to Set Up Instagram Business Chat

To use Instagram Business Chat, you must have an Instagram Professional Account. Professional accounts come in two types: creators and businesses. Creator accounts are for influencers, public figures, artists, or content creators who want to grow their brand. Business accounts are for businesses or organizations that want to sell products, offer services, or reach more customers.

If you already have a professional account, you can skip this step. If not, here’s how you can set up one:

  • Go to your Instagram profile page by opening the app.
  • You can find the three parallel lines button in the top right corner. You can tap it.
  • Tap ‘Settings’
  • Select ‘Switch to Professional Account.’
  • Choose between Creator or Business account.
  • Follow the instructions to complete your profile information and connect your account to a Facebook Page (optional).

Once you have a professional account, you can use Instagram Business Chat by enabling it in your settings. Here’s how:

  • Tap ‘Edit Profile’ on your profile page.
  • Tap ‘Contact Options.’
  • Tap ‘Add an action button.’
  • Select ‘Business Chat.’
  • Tap ‘Done.’

Now you can start receiving messages from your customers on Instagram. Messages can be accessed by tapping the paper plane icon in the top right corner. You will see two folders: Primary and General. Primary is for messages from people you follow or interact with frequently. General is for messages from people you don’t follow or interact with less often. You can also see message requests from people who want to chat with you but are not in your contact list.

How to Use Instagram Business Chat Effectively

Instagram Business Chat can help you provide better customer service and engagement on Instagram. Here are some tips on how to use it effectively:

  • Respond quickly and politely.

Customers expect fast and friendly responses from businesses on social media. Try to reply within 24 hours or less, and use a polite and professional tone.

  • Use automation and quick replies. Automation can help you send your customers automatic welcome messages, confirmations, reminders, or follow-ups. Quick replies can help you save time by creating and using canned responses for frequently asked questions or common requests. You can set up automation and quick replies in your settings under ‘Business’ and ‘Messaging Tools.’
  • Use stickers and emojis. Stickers and emojis can help you add some personality and fun to your messages. They can also help you express emotions, convey tone, or emphasize points. You can access stickers and emojis by tapping the smiley face icon next to the text box.
  • Share product information and links. You can use Instagram Business Chat to share product information, photos, videos, or links with your customers. You can also use the product sticker to tag products from your catalog or shop in your messages. This can help showcase your products, answer questions, or drive sales.
  • Track your performance and feedback. You can use Instagram Business Chat analytics to track your performance and customer feedback. You can see metrics such as response rate, response time, message volume, message type, customer satisfaction rating, and more. You can access analytics by tapping the chart icon in the top right corner of your inbox.


Instagram Business Chat is a great way for businesses to communicate with their customers on Instagram. It can help you provide better customer service, increase customer loyalty, and grow your business. Following the tips above, you can use Instagram Business Chat effectively and maximise this feature.


Q: How do I know if I’m in a business chat on Instagram?

A: You’ll see gray text in the conversation that tells you when you’re in a business chat.

Q: How do I start a business chat with a business on Instagram? 

A: You can start a business chat with a business on Instagram by tapping the message button on their profile, or by tapping the chat button on their posts, stories, reels, or shop.

Q: How do I end a business chat on Instagram? 

A: You can end a business chat on Instagram by tapping the information icon in the chat’s top right corner, then tapping ‘End Chat.’ You can also block or report a business if you don’t want to receive their messages.

Q: How do I manage my business chat settings on Instagram? 

A: You can manage your business chat settings on Instagram by going to your settings, tapping ‘Business,’ and then tapping ‘Messaging Tools.’ You can customize your automation, quick replies, customer feedback, and more.

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